Thursday, December 17, 2015

Day 17: Making money


(c) 2015 P. Lynne Designs
Hello, and merry Blogmas 2015.
Today’s subject is a little on the “what can I do to make money on the side or a new career” type of blog post.  I used to do these all the time, and I felt like I was one of those scam artists.  Do not get me wrong, some of these methods do work, if you have the time and money to invest into it, but it was the way I presented it, and if I was uncomfortable with the posts, I knew in my heart my readers were uncomfortable reading them.
Showing people affiliate links to get started was one of the main basis of this blog when it was named My Blessed Life, and I had that type of blog post for a whole month, before I asked myself, “What the heck am I doing?” This was not me in a nutshell, and I did not want to come off that way.  I still think that you can make extra money by having affiliate links, but you have to do the research and be dedicated to finding that perfect product for the subject you are talking about in your blogs.  You cannot let yourself be suckered into every Tom, Dick, or Henrietta that comes your way.   You have to learn to say no if it does not fit you and your readers.
With that being said, I want to talk to you about You Tube for a moment.  There is an article on Fusion.com that I read last night, and in the article, the author talks about why you should not use You Tube to make videos and make money.   The article is called “Famous and broke on You Tube.”  I got angry and basically blow it off, because that was her opinion, and I do not value it.   Then, today, I tuned into one of my favorite YT Channels, The Nive Nulls, and Austin Null was talking about the same article, but because he has a working successful YT channel, his approach was very different from the author’s.  Now that the rat got loss in the cheese factory, here is my take on YT and making money there or anywhere on the Interwebs.
When I first got started on doing anything on the Internet, I was not thinking about the money aspect of it all.  I wanted people to know that I am here, in my own little corner of the world, and I have something to say.   This is how I got started with my first blog, MDN Creates (now P. Lynne Designs), and I moved on from there.   I knew about You Tube, I had been a subscriber since 2007, but I never thought about doing video at all.   I made my first video 5 years ago, showing the first mini book I made.  I never thought about hitting the monetarize button a vlogger can push to make money of their videos.  I was not even thinking about the views either.  (I still have only 85 followers).  The point was I am not on YT to make money, even though I did push the button.  I am not looking for sponsorship for the moment, at least not the way this author was putting it. 
If your goal is always money, you may not achieve that at first.  Your channel first of all has to be likable.  How do you do that?  First have something that draws a person to that channel.  A catchy title (such as The Nive Nulls, Gabe and Babe TV, and so on).  My channel just has my name for the moment, because I want people to know who is making the vlogs. Next, have a subject.  Some of the people I watch have daily vlogs where they vlog about 15 mins of their life, which is usually spread through the day.  Others have hobby vlogs, such as scrapbooking or skateboarding.  For those vlogs, the video usually contains a tutorial, anywhere from 15 mins to an hour, depending on the type of project being made, or technic.  Brands like Disney, for example, has vlogs on YT talking about parks, the movies, and almost all things Disney.  There are also the food vlogs and the stupid vlogs.  Do what make you happy on your channel.
If you want sponsorship, make the sponsors come to you, not the other way around.  Give them something that makes them say, “I want my product to be on that video, their viewers will come to us, and that will give them more brand awareness to that product.  Coming to the sponsor sounds like you are needy and desperate.  It takes time and patience before a sponsor will notice your channel in order for them to even contact you.  Same with subscribers.  Now it is ok to say, “if you want to see more, like, comment, and subscribe”.  This is how you get more readership (viewers).  It shows appreciation for the viewers who do watch you and brings in more.
Lastly, do not concentrate on numbers.  A channel has to be view so many times before you can get a million subscribers or views, and yes, YT does rewards you with plaques and invitations to workshops that help you to get even more views. One way is a Vlogger’s Fair held annually the last part of July.  If you are famous enough, you get to have meet-ups, and invited to be on a panel or two.  Gabe Flowers-Raider of Gabe and Babe TV told me once in a Google Hangout to stay consistent with your videos.  If you are going to make and upload twice a week, for example, try to make and upload videos twice a week.  Stick with the schedule for a while, then when you are ready to increase your videos, make an announcement that you are changing your schedule so your viewers can be in the loop.
Again, don’t worry about this, for the numbers will come.  Do not concentrate on the money either.  The more views, the more money, but it depends on how many clicks you get and who you attract to your channel or blog.  My top video has only 436 views.  My blogs have way more pageviews, but I will cover that at another time.  I will get more, when I make and upload more.   That is one of the goals of 2016.  The summary of all of this is, you will only get what you put forth in both your videos and your blogs.  Do not let the article steer you into thinking that you will never make on You Tube. 

The purpose of this post was not to discourage you if you are thinking about making money this way, but to encourage you to start if that is what you want to do, but be realistic if the money is not coming within the first year.  Not everyone is cut out for YT.  Remember, it does takes time and practice, but at the same time, make it only part time to start, and when the money is right, go full throttle.  Good luck.